A GLOBAL BRAND AND EXPERIENCE DESIGN COMPANY, OPERATING AT THE INTERSECTION OF BUSINESS, CULTURE, DESIGN AND TECH.

.POTNTIAL IS DESIGNED TO ADDRESS THE GAP BETWEEN TRADITIONAL BRANDING METHODS AND THE EVOLVING NEEDS OF NEW-AGE ENTERPRISES; FROM STARTUPS WITH GLOBAL AMBITIONS TO LEGACY INDIAN COMPANIES LOOKING TO PIVOT.

WE COLLABORATE WITH LIKE-MINDED COMPANIES AND CHANGEMAKERS, USING DESIGN THINKING TO CREATE GLOBAL POP-CULTURE MILESTONES.

Girl Power
A CATEGORY-FIRST PROPERTY, WITH AN INSPIRATIONAL BODY OF WORK THAT SPANS UNIFORM BUTTONS TO URBAN LANDMARKS. ALL SOLIDLY BUILT ON AN INDUSTRY-BEST 44% SHARE OF WOMEN IN INDIGO’S WORKFORCE.
Movin
An identity worthy of the stature of 2 global giants. Movin, formed with the coming together of UPS and Interglobe. The brand identity and design language of Movin were created to match the energy and pace of a rapidly Moving India.
3rd Ramp
A ramp that allowed passengers to board and deboard faster was a big innovation. With the ramp surfaces used for exciting brand messaging, it became an even bigger talking point. And took pride of place in India’s aviation culture.
INDIGO STANDARD TIME
An idea that subverted the highly-ridiculed Indian Stretchable Time. More than a property, it became the new normal for Indian aviation. 4 digital clocks at Guru Dronacharya Metro Station, the buzzing Delhi-Gurgaon intersect, remind thousands of office-goers about the power of being ‘on-time’ everyday.
INDIGO STRETCH
BREAKING THE ‘CLASS’ CEILING, STRETCH CHANGED THE VOCABULARY OF THE AVIATION INDUSTRY BY REIMAGINING A ‘BUSINESS’ PRODUCT. TUNING IN TO INDIA’S YOUNGER, MORE AMBITIOUS TRAVELLERS.
Bluchip
A loyalty program like no other. The traditional ‘gold-silver-bronze’ narrative was changed. Every element was reimagined, using a nuance-based design approach - the Indian 5-paise coin meets Swiss precision, which meets the transparency and currency of a digital ecosystem. So you see the miles you’ve clocked, real-time. It’s the newest chip on the frequent-flyer block.
FEEL THE LIBERATION
The business of aviation
Ain’t no walk in the park…
Needed transformation

 A SONG ABOUT AN AIRLINE THAT CHANGED THE GAME, AND A BRAND THAT BECAME A POP-CULTURE MILESTONE. THE SONG AMASSED OVER 50 MILLION VIEWS - EVEN BOLLYWOOD NUMBERS (READ INVESTMENTS) DON’T GET THIS FOLLOWING.
KIRLOSKAR
WE ARE EXCITED TO ANNOUNCE OUR PARTNERSHIP WITH KIRLOSKAR, INDIA’S FIRST ENGINEERING COMPANY - THE NAME THAT SPARKED THE NATION’S INDUSTRIAL REVOLUTION. WATCH THIS SPACE FOR MORE.
MIIRO HOTELS
A COLLABORATION WITH ARCHITECTS, DESIGN COMPANIES AND HOSPITALITY SPECIALISTS TO BUILD THE EXPERIENCE DESIGN AND ECOSYSTEM FOR MIIRO. INTERGLOBE UK’S HOTEL NETWORK, AT EUROPE’S MOST ICONIC DESTINATIONS.
MOTHERLAND SUPERSTORE
THE MOTHERLAND SUPERSTORE™ FEATURES EXTRAORDINARY VERSIONS OF EVERYDAY THINGS – ORIGINAL DESIGNS, EXCLUSIVE COLLABORATIONS AND SPECIALLY SELECTED PRODUCTS THAT WILL HELP PEOPLE LOOK GOOD, FEEL GOOD, AND FLY THE FLAG IN STYLE.
MOTHERLAND MAGAZINE
MOTHERLAND IS A THEME-BASED JOURNAL OF THOUGHTS, IDEAS, AND UNEXPECTED NARRATIVES ON INDIA. EXPLORING THE TRENDS, SUBCULTURES, AND ISSUES SHAPING THE COUNTRY.

A GLOBAL BRAND AND EXPERIENCE DESIGN COMPANY, OPERATING AT THE INTERSECTION OF BUSINESS, CULTURE, DESIGN AND TECH.

.POTNTIAL IS DESIGNED TO ADDRESS THE GAP BETWEEN TRADITIONAL BRANDING METHODS AND THE EVOLVING NEEDS OF NEW-AGE ENTERPRISES; FROM STARTUPS WITH GLOBAL AMBITIONS TO LEGACY INDIAN COMPANIES LOOKING TO PIVOT.

WE COLLABORATE WITH LIKE-MINDED COMPANIES AND CHANGEMAKERS, USING DESIGN THINKING TO CREATE GLOBAL POP-CULTURE MILESTONES.

FOUNDER

V SUNIL HAS AN UNPRECEDENTED TRACK RECORD OF BUILDING ICONIC COMPANIES AND BRANDS. IN PREVIOUS AVATARS OVER THE PAST THREE DECADES, HE HAS PIONEERED A RADICALLY DIFFERENT APPROACH TO BRANDING – USING DESIGN THINKING TO CREATE GLOBAL POP-CULTURE MILESTONES.

BUSINESS ENQUIRIES: SUMER BIR SINGH / INFO@POTNTIAL.IN /+91 9810556655

Girl Power
A CATEGORY-FIRST PROPERTY, WITH AN INSPIRATIONAL BODY OF WORK THAT SPANS UNIFORM BUTTONS TO URBAN LANDMARKS. ALL SOLIDLY BUILT ON AN INDUSTRY-BEST 44% SHARE OF WOMEN IN INDIGO’S WORKFORCE.
The pop in pop-culture – a collaboration with street-artist Anpu Varkey at Guru Dronacharya Metro Station, at the heart of the Delhi-Gurgaon business hub. Painted over 24,000 sqft. Seen by millions of daily commuters driving past.
In collaboration with our BFF and aesthete Bharat Sikka, featuring real IndiGo girls. Also, a homage to the Prime Minister’s national message – Beti Bachao, Beti Padhao – done in signature style.
Movin
An identity worthy of the stature of 2 global giants. Movin, formed with the coming together of UPS and Interglobe. The brand identity and design language of Movin were created to match the energy and pace of a rapidly Moving India.
3rd Ramp
A ramp that allowed passengers to board and deboard faster was a big innovation. With the ramp surfaces used for exciting brand messaging, it became an even bigger talking point. And took pride of place in India’s aviation culture.
INDIGO STANDARD TIME
An idea that subverted the highly-ridiculed Indian Stretchable Time. More than a property, it became the new normal for Indian aviation. 4 digital clocks at Guru Dronacharya Metro Station, the buzzing Delhi-Gurgaon intersect, remind thousands of office-goers about the power of being ‘on-time’ everyday.
INDIGO STRETCH
BREAKING THE ‘CLASS’ CEILING, STRETCH CHANGED THE VOCABULARY OF THE AVIATION INDUSTRY BY REIMAGINING A ‘BUSINESS’ PRODUCT. TUNING IN TO INDIA’S YOUNGER, MORE AMBITIOUS TRAVELLERS.
Bluchip
A loyalty program like no other. The traditional ‘gold-silver-bronze’ narrative was changed. Every element was reimagined, using a nuance-based design approach - the Indian 5-paise coin meets Swiss precision, which meets the transparency and currency of a digital ecosystem. So you see the miles you’ve clocked, real-time. It’s the newest chip on the frequent-flyer block.
FEEL THE LIBERATION
The business of aviation
Ain’t no walk in the park…
Needed transformation

 A SONG ABOUT AN AIRLINE THAT CHANGED THE GAME, AND A BRAND THAT BECAME A POP-CULTURE MILESTONE. THE SONG AMASSED OVER 50 MILLION VIEWS - EVEN BOLLYWOOD NUMBERS (READ INVESTMENTS) DON’T GET THIS FOLLOWING.
KIRLOSKAR
WE ARE EXCITED TO ANNOUNCE OUR PARTNERSHIP WITH KIRLOSKAR, INDIA’S FIRST ENGINEERING COMPANY - THE NAME THAT SPARKED THE NATION’S INDUSTRIAL REVOLUTION. WATCH THIS SPACE FOR MORE.
MIIRO HOTELS
A COLLABORATION WITH ARCHITECTS, DESIGN COMPANIES AND HOSPITALITY SPECIALISTS TO BUILD THE EXPERIENCE DESIGN AND ECOSYSTEM FOR MIIRO. INTERGLOBE UK’S HOTEL NETWORK, AT EUROPE’S MOST ICONIC DESTINATIONS.
MOTHERLAND SUPERSTORE
THE MOTHERLAND SUPERSTORE™ FEATURES EXTRAORDINARY VERSIONS OF EVERYDAY THINGS – ORIGINAL DESIGNS, EXCLUSIVE COLLABORATIONS AND SPECIALLY SELECTED PRODUCTS THAT WILL HELP PEOPLE LOOK GOOD, FEEL GOOD, AND FLY THE FLAG IN STYLE.
MOTHERLAND MAGAZINE
MOTHERLAND IS A THEME-BASED JOURNAL OF THOUGHTS, IDEAS, AND UNEXPECTED NARRATIVES ON INDIA. EXPLORING THE TRENDS, SUBCULTURES, AND ISSUES SHAPING THE COUNTRY.

A GLOBAL BRAND AND EXPERIENCE DESIGN COMPANY, OPERATING AT THE INTERSECTION OF BUSINESS, CULTURE, DESIGN AND TECH.

.POTNTIAL IS DESIGNED TO ADDRESS THE GAP BETWEEN TRADITIONAL BRANDING METHODS AND THE EVOLVING NEEDS OF NEW-AGE ENTERPRISES; FROM STARTUPS WITH GLOBAL AMBITIONS TO LEGACY INDIAN COMPANIES LOOKING TO PIVOT.

WE COLLABORATE WITH LIKE-MINDED COMPANIES AND CHANGEMAKERS, USING DESIGN THINKING TO CREATE GLOBAL POP-CULTURE MILESTONES.

FOUNDER

V SUNIL HAS AN UNPRECEDENTED TRACK RECORD OF BUILDING ICONIC COMPANIES AND BRANDS. IN PREVIOUS AVATARS OVER THE PAST THREE DECADES, HE HAS PIONEERED A RADICALLY DIFFERENT APPROACH TO BRANDING – USING DESIGN THINKING TO CREATE GLOBAL POP-CULTURE MILESTONES.

BUSINESS ENQUIRIES: SUMER BIR SINGH / INFO@POTNTIAL.IN /+91 9810556655